Johnsons Coffee is celebrating the news that its two of
its blends have wowed judges in Great
Taste 2013 by being awarded a total of 3 stars – in the world’s largest and
most rigorous food awards scheme involving over 400 judges and thousands of
hours of blind tasting.
Great Taste is simply about taste, not clever branding
or smart packaging. Judges are presented
with, for example, a cup of coffee, piece of cheese, a pie or a little dish of
chutney, with no wrappings, jars or marks – and they taste, confer and re–taste
before making the decision on whether a product should be a 1–, 2– or 3–star
winner. In total more than 12 judges
will have tasted and commented on each product.
Mills, Group Sales Director, Johnson Brothers commented, “We are delighted that
our Johnsons Coffee
Kenya Blend has been awarded two stars in these prestigious awards, with the
judges commenting that it was a fine grind, and even roast, with a good level
of acidity. It was delicate and quite thin but we like the flavour. Gentle
fruit and a single minded coffee. Well–managed blackcurrant flavours give a
good length of flavour.”
Johnsons Coffee Costa Rica Blend
received one star with the judges commenting, “Some gentle fruit on the nose.
Good medium to light roast and a consistent grind. Some hazelnut and some wine
notes. Delivers surprisingly well considering it is pre–ground.
Out of almost 10,000 products entered into Great Taste
2013 just 125 have been awarded 3–star. All
3–star products have been re–judged by a panel including Masterchef judge and restaurant
critic Charles Champion, food buyers from Harrods, Fortnum & Mason,
Selfridges, Harvey Nichols and Whole Food Markets and Michelin Star chef
Russell Brown who have together decided on the 2013 Top 50 Foods, the Golden
Fork Trophy winners as well as the new 2013 Supreme Champion.